The Hand-Printed Textile Revival: How Traditional Techniques are Shaping The Modern Global Fashion Industry
The fashion industry has become more tech-driven than ever, from virtual fashion shows to innovative manufacturing techniques that streamline the production process.
But no matter how many technological innovations arise, fashion is an industry that will always be steeped in tradition. Human talent has always been revered when it comes to design, from the ability to sketch out and conceptualise a beautiful piece to the skill it takes to hand-stitch a garment or accessory.
There’s a good reason why Hermès, a luxury brand that has remained committed to handmade craftsmanship for over a century, produces some of the most highly valued designs in the world. Their iconic handcrafted bags are said to hold their value better than gold!
If you’re a fashion designer looking for a way to make your brand stand out while bringing a premium touch to your designs, consider integrating hand-printed textiles into your collections. If you’re unfamiliar with the process, we’ll be explaining how it works and why it’s a worthwhile investment below – no matter where in the world you are.
Fashion Consumer Trends 2025: The Handmade Resurgence
It’s not just Birkin bags that are highly coveted in 2025.
Fashion consumer patterns across the globe are undergoing a noticeable shift, and the desire for unique, handmade goods is a growing trend for a few reasons.
● Sustainability & Ethical Consumption. Consumers are showing growing concerns regarding the negative environmental impact of fast fashion. An increasing number of consumers are seeking sustainable, ethically-made alternatives, which can often be found in the form of handcrafted fashion goods.
● Revival of Traditional Techniques. Garments and accessories made using traditional techniques such as embroidery and hand-printed patterns are becoming more in-demand, as they are perceived to be more meaningful and of higher quality than standard fast fashion pieces.
● Individuality & Personalization. In a sea of sameness, consumers are craving one-of-a-kind designs that will set them apart. This can come in many forms, from personalisation options to hand-printed pattern designs that simply can’t be found anywhere else.
Why Choose Hand-Printed Textiles?
There are many ways to embrace traditional techniques and handmade craftsmanship within a fashion collection, but one of the easiest and most effective options is adding hand-printed patterns for fashion. Especially when you partner with a studio that are experts in the process, like CocoBloom.
By opting for a bespoke printed textile commission with us, you won’t have to worry about the difficult technical aspects of the process. Plus, you can rest assured that no other brands will have the same textile print designs in their collection, from local competitors to your global contemporaries.
The Art of Hand-Printed Textiles at CocoBloom
Our printed textile studio specialises in hand-printed fabric patterns. Our team of skilled artists and painters has decades of combined experience, and we’ve created numerous bespoke fabric patterns for some of the fashion industry’s biggest names.
We work closely with our clients to ensure our hand-printed textiles align with their vision whilst ensuring the result is beautiful and on-trend. Our strategy is a careful combination of artistic expression and trend research, so we tick all the boxes of stunning design and commerciality.
Once we’ve nailed down the prints for fabrics, we’ll begin bringing it to life with a traditional drawing or painting done by hand with pens or brushes. Celebrating human talent and embracing individuality is important to us, so we never use AI or Procreate.
Next, we’ll use a traditional textile printing method such as mono printing, hand painting or etching on silk, screen printing, devorés, ice dyeing, or marbling. Our preferred methods allow us to create the most distinctive and intricate fabric pattern designs – the artistry truly shines through with the end result.
Finally, the patterns are printed onto Silk Satin. With its luxurious handfeel and subtle sheen, we believe this is the best fabric for our hand-printed textiles. It truly brings out the colours and details of the print, and has the ability to catch the light in an especially beautiful way.
You can learn more about our printing process and the techniques we use here.
Bespoke Printed Textile Commissions For Global Clients
If you’re interested in adding an element of exclusivity and luxury to your next fashion collection, why not try a bespoke printed textile commission?
Although our printed textile studio is based in London, we’re well-versed in global fashion trends and are experts in traditional techniques that are valued all around the world. We’ve worked with several of the biggest names in the industry, such as Anthropologie, Christie Lynn, Acler, Significant Other, and The Ark.
We’ve perfected our collaboration process so you can feel involved and supported regardless of distance. To get started on your own bespoke printed textile commission, reach out to us at lisa@cocobloom.co.uk today!