THE POWER OF COLOUR
Colour trends play a significant role in various industries, from fashion to interior design. Understanding the psychology behind colours and how they interact with each other can help professionals create visually appealing and harmonious designs. Let's delve into the world of colour trends and explore the art of colour combinations.
What are Colour Trends?
Colour trends refer to the prevailing colours that are popular in a specific time period. These trends are influenced by various factors such as societal changes, cultural movements, and even technological advancements. Designers and marketers often look to colour trend forecasts to stay ahead in their respective fields.
How are Colour Trends Determined?
Colour trend forecasting is a meticulous process that involves analysing consumer behaviour, market research, and cultural influences. Trend forecasters study patterns in various industries to predict which colours will be popular in the upcoming seasons. These forecasts help designers and brands make informed decisions about their products and marketing strategies.
At CocoBloom we start every season researching colour trend and forming combinations that are unique and directional before we create the designs.
Understanding Colour Combinations
Colour combinations are essential in creating visually appealing designs. The colour wheel is a valuable tool that helps designers understand how different colours relate to each other. Complementary colours, analogous colours, and triadic colours are some of the common colour schemes used in design.
Psychology of Colour
Colours have the power to evoke emotions and influence perceptions. For example, blue is often associated with calmness and trust, while red can evoke feelings of passion and excitement. Understanding the psychology of colour can help designers create designs that resonate with their target audience.
Harmonious Colour Combinations
Creating harmonious colour combinations involves balancing different hues, tones, and shades. The 60-30-10 rule is a popular guideline used by designers to create a balanced colour scheme. This rule suggests using 60% of a dominant colour, 30% of a secondary colour, and 10% of an accent colour in a design.
By understanding colour trends and mastering the art of colour combinations, our designers can create visually stunning and impactful designs that resonate with our audience. Whether we're designing a floral, an abstract or even a simple geo, incorporating the right colours can make a significant difference in the overall aesthetic appeal.
CHECK OUT OUR EXCLUSIVE COLLECTIONS TO SEE HOW WE WORK WITH COLOUR!
