My Bespoke Print for Jaeger’s Autumn/Winter 2025 Collection

I’m thrilled to share a recent project that has been both a creative challenge and a rewarding milestone in my career. Earlier this year, I had the pleasure of collaborating with Jaeger on a bespoke print for their Autumn/Winter 2025 collection.

The Jaeger design team approached me with an initial brief, outlining their vision for the season’s aesthetic. However, what began as a straightforward commission soon evolved into a journey of creative discovery for both sides. We exchanged ideas, explored new directions, and found a shared rhythm that allowed the design to truly take shape organically.

For this project, I worked entirely by hand — using watercolour, fine line, and inks to craft the final piece. Every brushstroke and mark was guided by intuition and a deep appreciation for texture, tone, and flow. The process was immersive, allowing me to experiment while staying true to Jaeger’s timeless and refined sensibility.

The final print — a fully hand-painted artwork — is now part of Jaeger’s seasonal campaign. Seeing it come to life across their collection has been an incredible moment of pride and joy.

Collaborations like this remind me why I love what I do: the meeting of artistic minds, the freedom to create, and the shared excitement of bringing an idea from concept to reality.

If you’re a brand or designer looking to develop unique, hand-painted prints that tell a story and reflect your creative identity, I’d love to collaborate. Whether you have a clear brief or are open to creative exploration, I bring a personal, hands-on approach to every project — ensuring each design feels authentic, expressive, and truly bespoke.

Let’s create something beautiful together.